Privacy Policy

Last Updated: 31st July, 2026

INTRODUCTION

1.  This Privacy Policy explains how Pryolt Private Limited, operating under the brand name “SYDLENE” (“Company”, “we”, “us” or “our”), collects, uses, stores, processes and protects information provided by users while accessing or using the SYDLENE website, mobile application, online store, social media pages and other digital platforms (“Platform”). 
   
   
2. SYDLENE respects the privacy of its customers and is committed to protecting the confidentiality and security of personal information shared with us.
    
3. This Privacy Policy applies to all visitors, users, customers and purchasers accessing or using the Platform.
   
   
4. By accessing the Platform, creating an account, placing an Order, subscribing to communications or otherwise interacting with SYDLENE, you acknowledge that you have read and understood this Privacy Policy.
    
5. This Privacy Policy should be read together with SYDLENE’s Terms & Conditions, Cookie Policy and other applicable policies published on the Platform.

INFORMATION WE COLLECT

1. When you access or use the Platform, we may collect information that is necessary to provide our services, process Orders, communicate with you and improve your experience with SYDLENE. 
   
   
2. The information collected may include your name, email address, telephone number, billing address, shipping address, payment-related information, account details, Order history, Product preferences, communication history and any other information voluntarily provided by you. 
   
   
3. When you purchase Products from SYDLENE, we may collect information relating to your Orders, including Products purchased, sizes selected, colours, preferred styles, payment method, delivery details and transaction history. Such information is used only for legitimate business purposes, including processing and fulfilling Orders, providing customer support and improving our Products and services. 
   
   
4. We understand that purchases of lingerie and intimate apparel are personal in nature. SYDLENE treats information relating to your purchases, preferences and Order history with confidentiality and does not use such information except for providing services, improving customer experience, fulfilling business requirements or complying with applicable law.

INFORMATION PROVIDED BY YOU

1. You may provide information to us when you:  
           a. create an account; place an Order; 
            b. communicate with customer support; 
            c. request a return, exchange or refund; participate in surveys, contests or                    promotional activities; 
            d. submit reviews, feedback, photographs or other content; subscribe to                         newsletters or marketing communications; or 
            e. otherwise interact with the Platform. 
   
   
2. You are responsible for ensuring that the information provided by you is accurate, complete and updated whenever necessary. Where you provide information relating to another person, you confirm that you have obtained the necessary consent or authority to share such information.

     

PAYMENT INFORMATION

1. Payments made through the Platform may be processed through authorised third-party payment gateways, banks and payment service providers. SYDLENE does not generally store complete debit card, credit card or banking credentials. 
   
   
2. Payment information may be collected and processed directly by authorised payment service providers in accordance with their own privacy policies and security practices. 
   
   
3. The Company may retain limited transaction-related information, such as payment status, transaction reference details and payment method information, for accounting, customer support, fraud prevention and legal compliance purposes.

INFORMATION COLLECTED AUTOMATICALLY

1. When you access the Platform, certain technical information may be automatically collected, including: IP address; browser type; device information; operating system; pages visited; browsing behaviour; access time and duration; location information based on device permissions; and interactions with the Platform. 
   
   
2. This information helps us maintain Platform security, improve functionality, analyse customer behaviour and provide a better shopping experience.

COOKIES AND TRACKING TECHNOLOGIES

1. SYDLENE may use cookies, pixels, analytics tools and similar technologies to improve website functionality, remember user preferences, understand browsing patterns and provide relevant content. 
   
   
2. Cookies may help us: remember items added to your cart; maintain account sessions; analyse Platform performance; understand customer preferences; and improve marketing and advertising effectiveness. You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect the availability or functionality of some Platform features. 
   
   
3. For further details, please refer to our Cookie Policy.

HOW WE USE YOUR INFORMATION

SYDLENE may use your information for the following purposes: 

1. We use personal information to process and fulfil Orders, arrange delivery, provide customer support, manage returns and exchanges, process refunds, verify transactions and communicate with you regarding your purchases.
   
   
2. We may also use information to improve our Products, understand customer preferences, analyse trends, personalise your shopping experience, enhance Platform security and develop new features and services.
   
   
3. Where permitted under applicable law, we may use your contact information to send promotional updates, offers, product launches, discounts and other marketing communications. You may unsubscribe from promotional communications at any time. 
   
   
4. We may also use information where necessary to comply with legal obligations, respond to lawful requests, prevent fraud, enforce our Terms & Conditions or protect the rights and safety of the Company, customers and other users.

SHARING OF INFORMATION

1. SYDLENE does not sell, rent or trade customers’ personal information. 
   
   
2. We may share personal information with trusted third parties only where necessary for legitimate business purposes, including: payment gateway providers for processing transactions; courier and logistics partners for delivery of Orders; technology and hosting service providers for maintaining the Platform; customer-support providers; analytics and marketing service providers; fraud prevention and security service providers; and professional advisors, regulators or authorities where required under applicable law. 
   
   
3. Such third parties are permitted to process information only for the relevant purpose and are expected to maintain appropriate confidentiality and security measures.

ORDER AND PURCHASE INFORMATION

1. Information relating to your Orders, including Products purchased, sizes, preferences, delivery details and transaction history, may be retained by SYDLENE for operational, accounting, customer-support, warranty, return, exchange and legal purposes. 
   
   
2. SYDLENE understands that lingerie and intimate apparel purchases are private. We endeavour to maintain confidentiality regarding such information and limit access only to persons who require such information for legitimate business purposes.

MARKETING COMMUNICATIONS

1. Where permitted by applicable law, SYDLENE may send promotional communications regarding: new collections; discounts and offers; product launches; campaigns; loyalty programmes; and other brand updates. 
   
   
2. You may opt out of receiving promotional communications by using the unsubscribe option available in such communications or by contacting us. Even if you opt out of marketing communications, we may continue sending essential transactional communications relating to your Orders, payments, deliveries, returns, refunds, security alerts or customer-support requests.

USER REVIEWS AND CONTENT

1. If you submit reviews, photographs, videos, feedback, testimonials or other content through the Platform, such information may be visible to other users depending on the nature of the submission. 
   
   
2. You should avoid sharing sensitive personal information through public reviews or images unless you are comfortable making such information available. 
   
   
3. By submitting content, you confirm that you have the necessary rights and permissions to provide such content and permit SYDLENE to use it for operating, improving and promoting the Platform in accordance with the User-Generated Content Policy.

DATA SECURITY

1. SYDLENE takes reasonable technical, administrative and organisational measures to protect personal information against unauthorised access, misuse, disclosure, alteration or loss.
   
   
2. However, no method of electronic transmission, storage or processing is completely secure. While we endeavour to protect your information, we cannot guarantee absolute security against all risks beyond our reasonable control.
   
   
3. Customers are responsible for maintaining the confidentiality of their account credentials and should immediately notify the Company if they suspect unauthorised access.

DATA RETENTION

1. SYDLENE retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including: processing Orders; maintaining transaction records; handling returns, exchanges and refunds; providing customer support; complying with legal and regulatory requirements; preventing fraud; and resolving disputes.
   
   
2. When information is no longer required, it may be securely deleted, anonymised or retained only where required under applicable law.

YOUR RIGHTS AND CHOICES

1. Subject to applicable law, customers may have rights relating to their personal information, including the right to:
      a. request access to personal information held by the Company;
      b. request correction of inaccurate or incomplete information;
      c. withdraw consent where processing is based on consent;
      d. request deletion of information where legally permissible;
       e. opt out of marketing communications; and
       f. raise concerns regarding the handling of personal information.
   
2.  Requests may be submitted through the contact details provided below. The Company may require verification before processing such requests to protect customer information.

CHILDREN’S PRIVACY

1. SYDLENE does not knowingly collect personal information from children without appropriate consent from a parent or legal guardian.
   
   
2. Users below the age of 18 years may access or use the Platform only under the supervision and with the consent of a parent or guardian.
   
   
3. If we become aware that personal information of a minor has been collected without appropriate consent, we will take reasonable steps to address the same.

THIRD-PARTY LINKS

1. The Platform may contain links to third-party websites, applications or services.
   
   
2. SYDLENE is not responsible for the privacy practices, content or security measures of third-party platforms. Customers are encouraged to review the privacy policies of such third parties before providing personal information.

INTERNATIONAL DATA TRANSFERS

1. Some service providers engaged by SYDLENE may process information outside India.
2. Where personal information is transferred, SYDLENE shall take reasonable steps to ensure that such processing is undertaken in accordance with applicable law and appropriate safeguards.

CHANGES TO THIS PRIVACY POLICY

1. SYDLENE may update this Privacy Policy from time to time due to changes in business practices, technology, legal requirements or services offered.
   
   
2. Any updated Privacy Policy will be published on the Platform along with the revised “Last Updated” date.
   
   
3. Your continued use of the Platform after such changes shall constitute acknowledgement of the updated Privacy Policy.

CONTACT INFORMATION

Questions concerning this Privacy Policy may be addressed to: 

SYDLENE,
Registered Office: 376,  Surana Bhawan, Hanuman Ji Ka Rasta, Jaipur, Rajasthan - 302003
Email: customercare@sydlene.com
Grievance Officer Phone: +91 91160 49116